Since its inception in 1905, Rolex has been synonymous with precision, luxury, and innovation. Founded in London by Hans Wilsdorf and Alfred Davis, the brand initially began as "Wilsdorf and Davis." However, it wasn't long before they decided to create a name that was easy to pronounce in any language, and thus, Rolex was born in 1908.

Rolex is renowned for its groundbreaking achievements in watchmaking. In 1926, the brand introduced the Oyster, the world's first waterproof wristwatch. This revolutionary design was put to the test when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster in 1927. The watch remained perfectly functional after more than 10 hours in the water, solidifying Rolex's reputation for durability and reliability.

Over the decades, Rolex has continued to push the boundaries of horology. The brand's commitment to precision led to the development of the first self-winding mechanism in 1931 and the first watch to display the date in a window, known as the Datejust. These innovations not only enhanced the functionality of wristwatches but also set new standards for the industry.

Rolex watches have also been a part of some of the most significant moments in history. From accompanying explorers to the summit of Mount Everest to being the first watch to accompany a crew to the deepest point of the ocean, Rolex has consistently proven its worth in the most extreme conditions. Today, the brand continues to be a symbol of timeless elegance, craftsmanship, and success, with its watches being a timeless investment for every collector.