Tmall, often referred to as "Tianmao" in Chinese, is one of the largest and most popular e-commerce platforms in China. Owned by Alibaba Group, Tmall serves as a premium online marketplace where both local and international brands can sell their products to millions of Chinese consumers. Launched in 2008, Tmall has since become a cornerstone of China's booming e-commerce industry, offering a wide range of products, from electronics and fashion to home goods and beauty products.

The platform is known for its high-quality standards and trusted shopping experience, making it a go-to destination for Chinese shoppers. Unlike its sister platform, Taobao, which caters to smaller businesses and individual sellers, Tmall focuses on branded goods

One of Tmall's key features is its ability to host official brand stores. These stores are often operated by the brands themselves or authorized distributors, ensuring that consumers receive authentic products. This has been a significant factor in Tmall's success, especially in a market where counterfeit goods can be a concern. Additionally, Tmall offers various shopping festivals and promotional events throughout the year, with the most famous being the Double 11 Shopping Festival, which has become the world's largest online shopping event.