Throughout the 1960s and 1970s, Asics expanded its product line to include footwear for various sports, including volleyball, wrestling, and running. The brand's dedication to research and development led to breakthroughs in cushioning, stability, and durability. In 1977, Asics officially adopted its current name, marking a new era of global expansion. The Gel cushioning system, introduced in the 1980s, revolutionized the running shoe category and solidified Asics' reputation as a leader in sports technology.

A Commitment to Athletes

Asics has always been committed to supporting athletes at all levels, from beginners to professionals. The brand sponsors numerous sporting events, teams, and athletes worldwide, helping them achieve their full potential. Asics' dedication to innovation and quality has earned it numerous accolades, including awards for its cutting-edge designs and sustainable practices.

Looking to the Future

Today, Asics continues to push the boundaries of sports technology, offering a wide range of products that cater to diverse athletic needs. Beyond footwear, Asics has expanded into apparel and accessories, ensuring athletes are equipped with the best gear for their training and competitions. With a strong focus on sustainability, Asics is also leading the way in environmentally conscious practices, aiming to reduce its carbon footprint and promote a healthier planet.

Asics' journey from a small shoe manufacturer in Japan to a global sports powerhouse is a testament to its unwavering commitment to excellence and innovation. Whether you're a professional athlete or someone who enjoys an active lifestyle, Asics is dedicated to helping you achieve your goals while maintaining a sound mind and body.