Since its inception in 1982, the New Balance 990 has been a symbol of quality, performance, and timeless design. As the first running shoe to retail for $100, the 990 set a new standard in the footwear industry, combining cutting-edge technology with meticulous craftsmanship. Over the decades, this iconic shoe has evolved, yet it remains a favorite among sneaker enthusiasts and athletes alike.

A Revolution in Running Shoes

The New Balance 990 was born out of a commitment to creating the perfect running shoe. Its creators aimed to deliver unparalleled comfort, durability, and support, making it a game-changer in the sports footwear market. The shoe's unique features, such as the ENCAP midsole technology, provided exceptional cushioning and stability, while its premium suede and mesh upper offered a snug yet breathable fit.

Timeless Design Meets Modern Innovation

Over the years, the 990 has undergone several updates, but its core essence remains unchanged. Each iteration incorporates advanced materials and technologies to meet the needs of modern athletes. Today, the New Balance 990 is available in various versions, including the 990v5, which continues to honor the legacy of its predecessor while introducing contemporary enhancements like an updated midsole and refined upper.

Why the New Balance 990 Stands Out

What sets the New Balance 990 apart is its commitment to quality. Every pair is proudly made in the USA, using premium materials and crafted with attention to detail. This dedication to excellence has earned the 990 a loyal following, from professional runners to everyday sneaker collectors. Its versatile design also makes it a stylish choice for casual wear, blending seamlessly with any wardrobe.

Explore the New Balance 990 Collection

If you're interested in learning more about the different models of the New Balance 990, check out this comprehensive product spreadsheet. It provides detailed information about each version, including features, pricing, and availability. Whether you're a seasoned collector or a first-time buyer, this resource is invaluable for making an informed decision.

The New Balance 990 is more than just a shoe; it's a testament to innovation, quality, and enduring style. With its rich history and ongoing evolution, the 990 continues to inspire and set the standard for excellence in footwear.