Ponybuy Finds Spreadsheet
Founded in 1906 by William J. Riley, New Balance began as a small business specializing in arch supports and orthopedic footwear. Riley's vision was to create products that would help people feel better and move more comfortably. The brand's name, "New Balance," reflects its commitment to providing a new sense of balance and support to its customers.
In the early 20th century, New Balance focused on crafting arch supports that were designed to improve foot health. Riley's inspiration came from observing chickens in his backyard, noticing how they maintained perfect balance with their three-clawed feet. This observation led to the development of the brand's first product, a flexible arch support with three strategic points, similar to the chicken's foot.
It wasn't until the 1930s that New Balance began producing shoes. Initially, the company created custom-made running shoes for local athletes. By the 1960s, New Balance had gained a reputation for its high-quality running shoes, which were handmade and tailored to individual feet. This emphasis on fit and comfort set New Balance apart from other footwear brands of the time.
One of the most distinctive aspects of New Balance is its numeric sizing system. Unlike other brands, New Balance offers shoes in varying widths, ensuring a more precise fit for every customer. This innovative approach to sizing began in the 1970s and has been a cornerstone of the brand ever since. The system was designed to accommodate the unique shapes of feet, providing unmatched comfort and support.
Throughout the decades, New Balance has remained dedicated to innovation. The brand has introduced numerous technologies, such as the ENCAP midsole, which combines lightweight cushioning with durable support. New Balance also prioritizes sustainability, using eco-friendly materials and ethical manufacturing processes to reduce its environmental impact.
Today, New Balance is a global brand with a presence in over 120 countries. It has become a favorite among athletes, fitness enthusiasts, and casual wearers alike. The brand's iconic "N" logo is instantly recognizable, symbolizing quality, performance, and timeless style. New Balance has also collaborated with designers and celebrities, further cementing its place in popular culture.
As New Balance looks to the future, it continues to innovate while staying true to its roots. The brand remains committed to creating footwear that prioritizes comfort, fit, and performance. With a focus on sustainability and technological advancements, New Balance is poised to remain a leader in the athletic and lifestyle footwear industry for generations to come.