Founded in 1906 by William J. Riley, New Balance began as a humble arch support company in Boston, Massachusetts. Riley was inspired by the three-part claw of a chicken to create a unique arch support system, setting the foundation for the brand's commitment to comfort and biomechanical research.

By the 1930s, New Balance had expanded its product line to include custom-made running shoes. This shift marked the beginning of the brand's long-standing relationship with athletes and fitness enthusiasts. The company gained a reputation for its attention to detail and the ability to cater to individual needs, a rarity in the mass-produced shoe market of the time.

In the 1960s, New Balance introduced the Trackster, the first running shoe available in multiple widths. This innovation cemented the brand's reputation as a leader in footwear technology and accessibility. The Trackster's success was a turning point, propelling New Balance into the spotlight as a serious contender in the athletic footwear industry.

Over the decades, New Balance has continued to innovate, blending tradition with cutting-edge technology. The brand is known for its signature "N" logo, which stands for "New Balance," but also symbolizes the brand's commitment to neutrality and balance. This philosophy is reflected in their products, which are designed to provide stability, support, and comfort for all types of feet.0

Today, New Balance is a global leader in athletic footwear and apparel. While many brands have outsourced production, New Balance remains committed to manufacturing in the United States and the United Kingdom. This dedication to domestic production is part of the brand's "Made in USA" and "Made in UK" collections, which highlight their commitment to quality craftsmanship and local economies.

Beyond footwear, New Balance has also embraced sustainability and innovation in its operations. The company has introduced eco-friendly materials and practices, aiming to reduce its environmental footprint while maintaining its high standards of quality and performance. Initiatives like the use of recycled materials and sustainable production methods showcase New Balance's forward-thinking approach.

New Balance's story is one of continuous evolution. From its origins as a modest arch support company to becoming a global icon in athletic footwear, the brand has remained true to its core values of quality, fit, and performance. With a focus on innovation, comfort, and community, New Balance continues to inspire athletes and everyday individuals to strive for balance in their lives, on and off the field.