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Since its inception in 1949, Asics has established itself as a pioneer in the world of athletic footwear and sportswear. Founded in Japan by Kihachiro Onitsuka, the brand was initially named "Onitsuka Co., Ltd." and began its journey with a simple yet profound mission: to inspire and support young people through sports.
The name "Asics" is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy has been at the core of the brand’s identity, driving its commitment to creating products that enhance both physical and mental well-being. From its early days, Asics aimed to design footwear that would improve athletic performance while prioritizing comfort and durability.
Asics has been at the forefront of technological advancements in athletic footwear. One of its most notable achievements was the development of the GEL cushioning system in the 1980s. This groundbreaking innovation provided unparalleled shock absorption, setting a new standard for running shoes and reinforcing Asics' reputation as a leader in the industry.
Over the decades, the brand has expanded its portfolio to include a wide range of products, from running shoes and training apparel to specialized gear for sports like volleyball, tennis, and wrestling. Each product is meticulously crafted to meet the unique needs of athletes, ensuring optimal performance in every game or race.
Asics has consistently demonstrated its dedication to supporting athletes at all levels, from amateurs to professionals. The brand sponsors numerous athletes and sports teams worldwide, providing them with cutting-edge equipment and gear. Additionally, Asics organizes and supports various running events and marathons, encouraging people of all ages to embrace an active lifestyle.
In recent years, Asics has also prioritized sustainability and social responsibility. The brand has introduced eco-friendly materials and production processes, reducing its environmental footprint. Its initiatives also extend beyond the environment, as Asics actively engages in community projects and programs aimed at promoting mental health and well-being through sports.
Today, Asics continues to push the boundaries of innovation while staying true to its founding principles. With a global presence and a dedicated team of designers, engineers, and athletes, the brand remains committed to helping individuals achieve their best, both on and off the field. Asics' journey is far from over, and the future promises even greater advancements as the brand continues to inspire a sound mind in a sound body.