Founded in 1906 by William J. Riley, New Balance began as a small company specializing in arch supports and orthopedic footwear. The brand has evolved over the decades to become one of the most respected names in athletic footwear and apparel.

Origins and Early Innovations

Riley's initial designs were inspired by the three-point stance of a chicken’s foot, which he observed in his backyard. This unique perspective led to the creation of flexible arch supports that offered superior comfort and support compared to other products available at the time. By the 1930s, New Balance had started producing its first athletic shoes, setting the foundation for its future success.

The 1970s: A Turning Point

The 1970s marked a pivotal decade for New Balance. The brand introduced the Trackster, the first running shoe available in multiple widths, revolutionizing the industry. This innovation cemented New Balance's reputation for focusing on fit and performance. During this period, the company also became known for its commitment to domestic manufacturing, a principle it continues to uphold today.

Modern Era and Global Impact

Today, New Balance is a global leader in athletic footwear, known for its dedication to quality craftsmanship and innovative design. The brand has expanded its product line to include lifestyle sneakers, performance running shoes, and technical apparel, appealing to athletes and casual wearers alike. New Balance's "Make Excellent Happen" slogan reflects its passion for helping individuals achieve their personal best, whether on the track or in everyday life.

Commitment to Sustainability

Beyond performance, New Balance has embraced sustainability as a core value. The company actively seeks ways to reduce its environmental footprint, from using recycled materials in its products to implementing energy-efficient practices in its facilities. This forward-thinking approach ensures that the brand remains a responsible and respected player in the world of sportswear.

New Balance's journey from a small arch support company to a global athletic powerhouse is a testament to its enduring values of innovation, quality, and community. As the brand continues to grow, it remains true to its mission of empowering athletes and inspiring excellence.